This study aims to study the 7P's marketing mix factor. Relationship with the choice of dorm rental to study the environment of the business. The management process follows the POSDCoRB guidelines and the 7P's marketing mix of the dorm operator, and to propose a student dormitory-based selection behavior. The sample used in the study is the student, Prince of Songkla University, Suratthani campus. 450 people and 6 dormitory entrepreneurs using questionnaires and interviews are tools to collect data and analyze. The statistics used to analyze data include a percentage, average, standard deviation, and a test hypothesis variant differences with the Cai Square. (Chi-Square) studies have found that the students of Prince of Songkla University, Suratthani campus, with a level of opinion on the priority of the market mix factor affecting the decision-making behaviour. Dormitory room In the total of 7 factors in the overview, most of the above is the lower price of the product, and the location/location of the following is a very high level of marketing, and is moderate to the secondary personnel, the physical characteristics and the process of service. Most rental choices, respondents have a decision-making behavior for renting a dormitory on their own. The rental fee per month is at a price of 2,500 – 3,500 baht, the deposit or deposit is at a price of 1,501 – 3,500 baht, most of which will be selected to live near the university. Furniture that respondents want to have in most rooms will be air-conditioned. Most of the residents will stay only for a limited number of factors in the period of the decision. The most current dormitory takes the decision to choose within 1-3 days to demonstrate the response of the dorm tenant. Also want to improve and find ways to promote different factors to meet the needs of a dorm tenant.
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