Management process through which goods and services to move from concept to customer. This includes the coordination of the four elements of the marketing mix 4 P's name to: (1) the identification, selection and development of a product, (2) determining the price thereof, (3) select a distribution channel to reach the location of the customer, and (4) the development and implementation of a promotional strategy. For example, the new Apple products in development include the apps and the system has improved, at different prices depending on how the customer wishes the ability to set, and sold in places where other Apple products are sold. In order to promote the device, the company is in the first leading technology events it is strictly on the Web and on tv. Ad In thinking about the marketing business in terms of customer needs and based on your satisfaction. The marketing of the sale because (in the words of Harvard Business School marketing Professor Emeritus Theodore Levitt C.) "buy your concern with the tricks and techniques to get people to exchange their cash for your product. This is not about values is different in that the Exchange is all about. And it's not, as the constant marketing, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy the needs of the client. "In other words, less marketing is to get customers to pay for your product as it is a developing demand for that product and satisfy the needs of the client.
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